As a species we’ve hit peak uselessness. We’re over reliant on tech, convenience and comfort and mostly possess the survival skills of a Dodo. When Channel 4 launched a new reality show called Apocalypse, promoting the show gave us the perfect reason to lean into the darkly humorous truth of how hopeless us ordinary folk might be in the end of days. In films and gaming we’re used to seeing people transform into bad ass mo-fo’s but this is a reality show, so we wanted to get closer to the truth and find the funny in our probable demise.

Bose made some noise cancelling headphones. We made a global campaign. All shot by Miles Jay.

When you’re an art director that loves copywriting.

Style Magazine was re-launching so we introduced a best dressed-list with our very own Fashion Royalty to promote it.

Posh tweeted ‘one is not amused’ and Tinie said it was ‘sooooooooooooooooooo SICK!’

Following the success of the campaign, we crowned the winner '1st lady of fashion' by making a 1st class stamps with her face on. It became the most shared Michelle Obama image on twitter but we're not sure if any of the letters we posted with it on ever arrived.

62% of people are undecided on what they want to watch when they put the telly on*
*or look in the direction of whatever device they stream from. We knew if we could talk to them on their commute home, we’d be more likely to stick in their mind when they made that decision. So we promoted some new shows along with the Channel 4 back catalogue with some hilarious Channel 4 posters.

Apparently two thirds of Brits feel awkward around disabled people.

The panic. The should I say HELLOOO? The should I shake their hand? SHIT they haven’t got a hand... I’ll just pretend I’m blind.

So we started a campaign that acknowledged this truth, in the hope that once people got talking about it they'd realise things needn't be so awkward after all.

The Inheritance was launching; a show where contestant’s schemed to win their stake of £100k. Our campaign showed the feral, money-grabbing creatures we can turn into when a life-changing sum is up for grabs, while remaining impeccable stylish obviously. Rob Ryder appeared as executor and Elizabeth Hurley as ‘The Deceased’ laid to rest in a coffin with her spectacular assets.

When we wanted to promote Channel 4’s coverage of The Women’s FA Cup we made the decision not to show the sport through a gendered lens. We avoided a shrink or pink or hyper-masculine approach, and went for messy, gritty and raw. Using imagery captured across all legs of the tournament through disposable cameras we captured the essence of the grassroots tournament. We combined everything shot to make on-air trailers, flyposters, a zine and Channel 4 kit and scarf.

With studies showing loneliness at epidemic proportions, McVitie’s wanted to position themselves as a cure. Not so that lonely people can drive to a quiet layby and scoff a whole pack of Hobnobs (a-la Alan Partridge). No, no, no, McVitie’s wanted to say offering a biscuit to a mate, a neighbour or colleague is the perfect way to start a conversation. So Tom Worthington, Greg Omrod and Sander Vos came up with these charming stories showing just that. 

A campaign intended to normalise sex and disability. Thought up by Pauline Ashford and Mike Kennedy.
Brought to life by the wonderful Paul Pateman.
Creative Directed by Jamie Starbuck and I. Cue one too many discussions over whether an amputated limb looks too much like a knob.

Fancy running Molson Coors? Yes we thought. The chance to write some funny beer ads we thought. Little did we know Molson Coors has a portfolio of enough alcohol brands to sink a liver. Six of whom were in a post pandemic panic to get campaigns out for the summer. Not so funny after all. But, one Carling, Aspall, Doom Bar, Madri, Cobra and Threefold campaigns later we succeeded, livers thankfully intact.

People don't care about technology.
People care about people.
We came up with a brand campaign for Vodafone Ireland which showed that they get this.

Showing small acts of human kindness that people use their phones for, it began with these two ads, a print campaign & movie sponsorship idents.

Some Valentine’s cards for disabled people. Gutted my own personal fav didn’t make the cut… YOU MAKE ME GO WEAK AT THE STUMPS

When you picture a heart attack victim you’re unlikely to imagine young, slim and healthy. But, inherited heart disease doesn't discriminate between its victims.

To make people aware of this, we created a campaign fronted by the complete opposite to the stereotype: an unborn baby speaking from the womb.

Whilst she was brought to life with CGI, her story was real, her image and movements based on a 3d scan at 38 weeks. Her brave parents wanted to help the BHF raise funds for research that'll one day put an end to inherited heart conditions.

We wanted to bring back Johnny Barnes kicking a Lucozade bottle into a bin but the client had other ideas...

They wanted to show sporting performance.
They wanted to talk about everyday 'driven winners'.
They wanted to give the product a role and prove it hydrates and fuels you better than water. (A claim that got their last ad banned.)

Oh and a couple of weeks into production they told us they wanted to feature five world class athletes in the same spot as the amateurs.

Here's what we came up with.

To announce the launch of The Reality TV Rich List we wrote a telly ad with a bunch of Reality TV VO stars: the original script had India Fisher in (that posh Masterchef VO lady) but we had to ditch her because she didn't want to say VAJAZZLE. Oh well.

A collection of old work: before the days of pre-rolls, instagram and VR. Although you may notice a social campaign in there which took us and Yorkshire Tea’s Little Urn all the way to the USA.