BHF faced a problem in that many of the British public, when picturing a victim of a heart attack, will think of someone older or with an unhealthy lifestyle. In fact, many heart-related issues can be inherited affecting any age or lifestyle. That’s why we used the most unexpected and innocent person we could find to spread this message, based on 3d scans of a baby with an inherited heart condition she urged people to consider donating to BHF to help fund research.