I trained as a dancer at English National Ballet School, but ultimately decided that a life of bleeding toes and pirouettes was not for me. So, with a grand jeté, I landed in advertising.
I’m currently at 4 Creative where I joined as Deputy ECD at the start of 2024. I lead conceptual campaigns from strategic collaboration, prior to briefing, to final output across all deliverables. I also line manage the department, helping teams deliver against campaign briefs as well as encouraging pro-active ideas that have potential to gain traction and earned media attention. Stakeholder management is a crucial part of the role to foster collaborative relationships across departments as well as with independent broadcast prodcos and production partners.
Before Channel 4 I worked at Havas running Molson Coors and Department of Education alongside writing on retained clients and pitches. I moved there after 10 years at Grey London where I created award-winning work for clients such as The Sunday Times, Scope, and British Heart Foundation. My first permanent role was at BMB in 2006, where I worked on brands such as Yorkshire Tea, McCain, Thomson Holidays and IKEA.
Over 25 years since leaving the dance world, I’ve worked with clients from Global Telecomms companies to charities, with substantial budgets to almost non-existent. I have loved creating; populist TV ads, to stamps that have gone viral, disability Valentine’s Day Cards to a Boulder Dash-inspired game with a profiterole. As well as creative directing, pitching and making work, I’ve found it hugely rewarding to run placement schemes and help young teams with their career progression.
I have strong and instinctive leadership skills and enjoy giving people the opportunity to make work they can be extremely proud of. Fostering an inclusive atmosphere where people can excel and enjoy what they do matters an enormous amount to me. But, I still love being able to take something complicated and turn it into a simple idea that cuts through, engages and entertains.
Along with the ballet trophies up in my loft, here are some awards I’m proud to have my name on.
KINSALE SHARK AWARDS SILVER & BRONZE - Channel 4 The Apocalypse
D&AD WOOD - Channel 4 Bake Off
GEMA AWARDS GOLD & SILVER - Channel 4 The Inheritance
CREATIVE CIRCLE SILVER - Channel 4 The Inheritance
CREATIVE REVIEW ANNUAL ‘26 2 Shortlists,- Channel 4 The Inheritance
CREATIVE CIRCLE GOLD - Channel 4 Bake Off
GEMA AWARDS GOLD - Channel 4 Tempting Fortune
BTAA SILVER - BOSE ‘Alive’
BTAA John Webster Award BRONZE - BOSE
CANNES GOLD - TATE BRITAIN ‘War’
D&AD WOOD - TATE BRITAIN ‘War’
CREATIVE CIRCLE GOLD - TATE BRITAIN 'War'
DRUM AWARDS GOLD - TATE BRITAIN 'War'
ONE SHOW MERIT - TATE BRITAIN 'War'
SHOTS GOLD - TATE BRITAIN 'War'
CREATIVE CIRCLE SILVER - BHF 'Baby'
BTAA CRAFT SILVER - BHF 'Baby'
D&AD NOMINATION - Sunday Times Style ‘Fashion Royalty’
D&AD IN BOOK - Sunday Times Style ‘Fashion Royalty’
D&AD IN BOOK - Times ‘Doubters Quiet please’
CAMPAIGN BIG GOLD - Times ‘Fashion Royalty’
CANNES SHORTLIST - Times ‘Fashion Royalty’