About

 

I trained as a dancer at full-time dance school but eventually got really, really hungry and really, really bored of bleeding toes so took a grand jeté off stage and landed in the world of advertising.

Fast forward 20 plus years and I’m now Deputy ECD at 4 Creative.

In that time, I’ve led and worked across projects with non-existent budgets to million-pound ones, Global Tech company briefs (luckily offset with a fair few charity projects) and I’ve helped create enduring brand platforms, as well as reactive work turned round in 24-hours.

It’s a pretty special job growing simple ideas into big populist work. If those ideas manifest in TV ads, a Snapchat lens, packaging or a stamp forgery that could have me hung for treason, that’s all part of the fun.

I’m a good person so I like bringing out the best in people and helping them create work they’re proud of. Work that speaks in some way to their nan / kids / neighbours / crushes / enemies. But, if that work happens to make people sitting in a jury room a bit sick with jealousy, then even better.

Along with the ballet trophies up in my loft, here are some awards I’m pleased to have my name on.

  • CICLOPE SILVER & BRONZE - Channel 4 The Apocalypse

  • KINSALE SHARK AWARDS SILVER & BRONZE - Channel 4 The Apocalypse

  • D&AD WOOD - Channel 4 Bake Off

  • GEMA AWARDS GOLD & SILVER - Channel 4 The Inheritance

  • CREATIVE CIRCLE SILVER - Channel 4 The Inheritance

  • CREATIVE REVIEW ANNUAL ‘26 2 Shortlists,- Channel 4 The Inheritance

  • CREATIVE CIRCLE GOLD - Channel 4 Bake Off

  • GEMA AWARDS GOLD - Channel 4 Tempting Fortune

  • BTAA SILVER - BOSE ‘Alive’

  • BTAA John Webster Award BRONZE - BOSE

  • CANNES GOLD - TATE BRITAIN ‘War’

  • D&AD WOOD - TATE BRITAIN ‘War’

  • CREATIVE CIRCLE GOLD - TATE BRITAIN  'War'

  • DRUM AWARDS GOLD - TATE BRITAIN  'War'

  • ONE SHOW MERIT - TATE BRITAIN  'War'

  • SHOTS GOLD - TATE BRITAIN  'War'

  • CREATIVE CIRCLE SILVER - BHF  'Baby'

  • BTAA CRAFT SILVER - BHF 'Baby'

  • D&AD NOMINATION - Sunday Times Style ‘Fashion Royalty’

  • D&AD IN BOOK - Sunday Times Style ‘Fashion Royalty’

  • D&AD IN BOOK - Times ‘Doubters Quiet please’

  • CAMPAIGN BIG GOLD - Times ‘Fashion Royalty’

  • CANNES SHORTLIST - Times ‘Fashion Royalty’