Style Magazine was re-launching so we introduced a best dressed-list with our very own Fashion Royalty to promote it.

Posh tweeted ‘one is not amused’ and Tinie said it was ‘sooooooooooooooooooo SICK!’

Following the success of the campaign, we crowned the winner '1st lady of fashion' by making a 1st class stamps with her face on. It became the most shared Michelle Obama image on twitter but we're not sure if any of the letters we posted with it on ever arrived.