Fancy running Molson Coors? Yes we thought. The chance to write some funny beer ads we thought. Little did we know Molson Coors has a portfolio of enough alcohol brands to sink a liver. Six of whom were in a post pandemic panic to get campaigns out for the summer. Not so funny after all. But, one Carling, Aspall, Doom Bar, Madri, Cobra and Threefold campaigns later we succeeded, livers thankfully intact.