With studies showing loneliness at epidemic proportions, McVitie’s wanted to position themselves as a cure. Not so that lonely people can drive to a quiet layby and scoff a whole pack of Hobnobs (a-la Alan Partridge). No, no, no, McVitie’s wanted to say offering a biscuit to a mate, a neighbour or colleague is the perfect way to start a conversation. So Tom Worthington, Greg Omrod and Sander Vos came up with these charming stories showing just that.