When you picture a heart attack victim you’re unlikely to imagine young, slim and healthy. But, inherited heart disease doesn't discriminate between its victims.

To make people aware of this, we created a campaign fronted by the complete opposite to the stereotype: an unborn baby speaking from the womb.

Whilst she was brought to life with CGI, her story was real, her image and movements based on a 3d scan at 38 weeks. Her brave parents wanted to help the BHF raise funds for research that'll one day put an end to inherited heart conditions.