Bose made some noise cancelling headphones. We made a global campaign. All shot by Miles Jay.
With studies showing loneliness at epidemic proportions, McVitie’s wanted to position themselves as a cure. Not so that lonely people can drive to a quiet layby and scoff a whole pack of Hobnobs (a-la Alan Partridge). No, no, no, McVitie’s wanted to say offering a biscuit to a mate, a neighbour or colleague is the perfect way to start a conversation. So Tom Worthington, Greg Omrod and Sander Vos came up with these charming stories showing just that.
When you’re an art director that loves copywriting.
Apparently two thirds of Brits feel awkward around disabled people.
The panic. The should I say HELLOOO? The should I shake their hand? SHIT they haven’t got a hand... I’ll just pretend I’m blind.
So we started a campaign that acknowledged this truth, in the hope that once people got talking about it they'd realise things needn't be so awkward after all.
Style Magazine was re-launching so we introduced a best dressed-list with our very own Fashion Royalty to promote it.
Posh tweeted ‘one is not amused’ and Tinie said it was ‘sooooooooooooooooooo SICK!’
Following the success of the campaign, we crowned the winner '1st lady of fashion' by making a 1st class stamps with her face on. It became the most shared Michelle Obama image on twitter but we're not sure if any of the letters we posted with it on ever arrived.
Fancy running Molson Coors? Yes we thought. The chance to write some funny beer ads we thought. Little did we know Molson Coors has a portfolio of enough alcohol brands to sink a liver. Six of whom were in a post pandemic panic to get campaigns out for the summer. Not so funny after all. But, one Carling, Aspall, Doom Bar, Madri, Cobra and Threefold campaigns later we succeeded, livers thankfully intact.
People don't care about technology.
People care about people.
We came up with a brand campaign for Vodafone Ireland which showed that they get this.
Showing small acts of human kindness that people use their phones for, it began with these two ads, a print campaign & movie sponsorship idents.
A campaign intended to normalise sex and disability. Thought up by Pauline Ashford and Mike Kennedy.
Brought to life by the wonderful Paul Pateman.
Creative Directed by Jamie Starbuck and I. Cue one too many discussions over whether an amputated limb looks too much like a knob.
When you picture a heart attack victim you’re unlikely to imagine young, slim and healthy. But, inherited heart disease doesn't discriminate between its victims.
To make people aware of this, we created a campaign fronted by the complete opposite to the stereotype: an unborn baby speaking from the womb.
Whilst she was brought to life with CGI, her story was real, her image and movements based on a 3d scan at 38 weeks. Her brave parents wanted to help the BHF raise funds for research that'll one day put an end to inherited heart conditions.
Some Valentine’s cards for disabled people. Gutted my own personal fav didn’t make the cut… YOU MAKE ME GO WEAK AT THE STUMPS
We wanted to bring back Johnny Barnes kicking a Lucozade bottle into a bin but the client had other ideas...
They wanted to show sporting performance.
They wanted to talk about everyday 'driven winners'.
They wanted to give the product a role and prove it hydrates and fuels you better than water. (A claim that got their last ad banned.)
Oh and a couple of weeks into production they told us they wanted to feature five world class athletes in the same spot as the amateurs.
Here's what we came up with.
To announce the launch of The Reality TV Rich List we wrote a telly ad with a bunch of Reality TV VO stars: the original script had India Fisher in (that posh Masterchef VO lady) but we had to ditch her because she didn't want to say VAJAZZLE. Oh well.
A collection of old work: before the days of pre-rolls, instagram and VR. Although you may notice a social campaign in there which took us and Yorkshire Tea’s Little Urn all the way to the USA.
